When Your Pet Decides Where You Live

The power of pets in real estate is increasing every year. Pets are playing a very important role in the home buying, selling and renting decisions their owners make

According to the 2015-2016 APPA National Pet Owners Survey, 65% of US households own a pet which equates to 79.7 million homes.  Every year millions of people move with their pets and are looking for Pet Friendly Agents to help them.  The Pet Realty Network®, www.PetRealtyNetwork.com, is now in the top 5 results when searching Pet Friendly Real Estate and Pet Friendly Agents on Google, Yahoo and Bing.

Where do pet owners start their search when buying a new home or selling their home?  Years ago it was walking into their local Real Estate office or phoning their network of friends to find a Pet Friendly Real Estate Agent.  The internet has changed Real Estate life and now in most cases it is the first stop for Buyers/Sellers.

It is no longer good enough to tell people that you are Pet Friendly and have a four legged friend/s at home.  You must show it in your Pet Friendly innovative marketing, your knowledge of local laws, association rules and regulations pertaining to pets and, of course, your knowledge of the home, neighborhood and local amenities that you are showing or selling.

The pet owner falls in love with a home and it is priced right and in a convenient neighborhood – what about their elderly Labrador that most likely does not want to climb 3 flights of stairs to get to his family’s bedroom where he has slept for the past 10 years? And what about the busy street in front of the house where one open door will allow the family cat to escape into traffic? Do you consider all aspects of the property when working with a Buyer/Seller and how to address potential issues, i.e. have you asked the questions initially about ALL their family members?

There is a lot for pet owners to consider.  It is important to not just fall in love with a house – they must think about their dog, cat, horse and even an alpaca or two.


And years ago when selling a home pet owners would hide the bowls, toys and beds when showing a home.  Now it can be advantageous to show that a pet lives there as there is a good chance that the buyer will be asking a number of pet related questions about the house and neighborhood.  A good Real Estate agent will know the answers!  That is not to say that a smelly litter tray or old tattered dog bed should take pride of place but photos of the family pets might add a nice touch – and a well behaved dog or cat in their crate is fine but do not have a galloping Irish Wolfhound arrive at the front door as the official greeter.

And if you are Pet Friendly for some great tips please take a moment to read The Pet Realty Network’s In the News Page where there are articles from the National Association of Realtors magazine to the Washington Post and a selection of media that showcase The Pet Realty Network® and its Members  http://www.petrealtynetwork.com/inthenews.htm





Dax, the Belgian Tervuren, is helping sell the family home

Belgian Tervurens have a great deal of energy, are extremely smart and always need a job to do so Dax is helping Eunice Nicusanti, a Member of the Pet Realty Network, sell her listing in Washingtown Twp, PA that was mentioned in our Blog on the 15th July 2015.

Dax joined the family of Ali Brown in August 2014 at her lovely restored farmhouse on 6.5 acres.  Not only is Ali a well known Trainer, being one of the first 100 trainers to receive her Certified Pet Dog Trainer Certificate from the Certification Council for Professional Dog Trainers but is an author as well.  It is interesting to note that in her writings she teaches families how to have harmony in the home with children and dogs living together

Dax is working very hard to find the right Buyer for their 1805 Colonial farmhouse with all its Pet Friendly amenities!



The Pet Friendly Resource Directory–for anything, anyone or any place that is Pet Friendly!

Just launched  The Pet Friendly Resource Directory for the thousands of Pet Friendly Businesses/Services across the United States to help Pet Owners with Pets, Real Estate and everything in between!

According to the 2015-2016 APPA National Pet Owners Survey over 65% of U.S. households own a pet that equates to over 79.7 million homes!

Created by a Pet Friendly Real Estate Agent the newly launched www.PetFriendlyResourceDirectory.com offers 45 categories to feature Pet Friendly Businesses/Services in every State – from Veterinarians to Pet Sitters and Trainers to the not so obvious Pet Friendly Banks and Credit Unions that welcome dogs with a biscuit to Builders and all related home services that create the special home for the Owner’s pets as well as local restaurants where pets can rest their paws and are offered a bowl with chilled water while their Owner sips a Latte or has a glass of wine with friends to Insurance and Title Companies for Pets and their People

When advertising on The Pet Friendly Resource Directory you will:
• Reach thousands of pet owners locally, nationally and internationally through an integrated marketing plan
• Become part of a Network that promotes its advertisers daily through sources that other Real Estate and Pet Web sites and also print and cable media do not target
• Stand out from your competition with cost effective advertising ($20.00 annually per listing)

Visit www.PetFriendlyResourceDirectory.com and then follow the steps on How to Submit a Listing page.

The Pet Friendly Resource Directory targets Pet Friendly People – list your Business today!



A Perspective about Real Estate Closing Gifts for the Pet Friendly Buyer and Seller

Closing has finally happened and your Pet Friendly customers, whether Buyers or Sellers, cannot believe the day is here. Long forgotten are the price negotiations, the Home Inspections and the quibbling over the chair with three legs that was not put on the Inventory list.

Now you arrive at their front door with a Closing gift and please do not let it be something that says “Your Real Estate Agent for Life” and who wants a fleece throw with your Company’s logo on it? A gift certificate to a local restaurant or even to Home Depot is much more practical and appreciative than the clichéd and unimaginative gift baskets!

Make it personal – a leather photo album of their new home, filled with pictures of each room, including any pets, taken during the marketing phase. Most people do not have a complete set of photos of their house so it makes for a great memento. (Try to avoid the cat litter trays and old socks scattered about in each room while taking photos)

Or try artistic – a wonderful watercolor of your customers’ new or old home is always appreciated and what about supplying a local artist a photo of your customer’s pet for a small painting (you are not looking for the standard of Sir Joshua Reynolds  but a very simple painting of your pet)

But Wait! Upon arrival you see a pair (or more) of plaintive eyes looking up at you wondering where their present is. Just because they have paws does not mean they do not deserve something during the move to or from their home. And please, do not give your customer’s pets home made dog biscuits or cat treats as just one ingredient could make them very ill and make moving day a nightmare. Squeaky toys are marvelous but do you want to be responsible for your Customer’s new puppy being rushed to the Veterinarian for foreign body ingestion – not a pretty sight and very expensive.

There are a number of Pet Presents that can be added to your Closing gift. Now here is where the aforementioned fleece blanket comes in, not with your company’s logo but with the pet’s name. A comfortable new dog or cat bed is very useful as a Pet Owner can never have too many and the Pet will appreciate it for a quick snooze while their Owner unpacks

And the family pets are going to a new home with unfamiliar surroundings – It only takes a moment for the pet to slip his collar, to escape out of an open door, to jump the fence or to chase another dog/cat in the new neighborhood. Why not a Pet Medical ID Tag that could save the pet’s life, www.PetHealthAlert.com? This would really make your Pet Friendly customers remember you for life.



And if you must give them a magnetic pad for their fridge, make it useful to include their pet’s medical and emergency information (and not a Real Estate logo in sight!)

magnet_2(from The Alert Store on www.PetHealthAlert.com)


And, of course, the Pet’s presents are just an add on – even though they are very thoughtful and useful a ribbon tied bottle of Dom Perignon could also put a sparkle in the Pet Owner’s eyes!


Social Networking for Real Estate on the Rise for Pet Owners

When it comes to looking for a Real Estate Professional there are many places to start.  There are over 2 million active licensed Real Estate Agents across the United States.  With approximately 75% of people turning to the Internet to start their Real Estate Search, people go to their favorite search engine and depending on the search results they have to sort through the clutter of hundreds or thousands of Real Estate Websites.  All the Web sites, the Agent Bios and photos and the search functions start looking the same and boredom and frustration set in for the Buyer/Seller.

So how does the Buyer/Seller sort through the confusion to choose an Agent that’s right and understands specific Pet Friendly needs?

Getting to know how a Pet Friendly Real Estate Agent works is an important but sometimes difficult thing to do.  This all comes down to the Agent’s ability to set themselves apart in the competitive Real Estate market and be the expert in their area of specialization.  Many Real Estate Agents own a pet and then think they are “Pet Friendly”. However, there are few “Pet Friendly” Agents in today’s market that are marketing themselves in the most effective way.  It is even more difficult to find a Pet Friendly Agent who specializes in a particular town or city and knows not only where the local pet shop is but knows the pet rules and regulations of that community.

If pets are an important factor in Real Estate decisions to the Buyer/Seller they need to find a Real Estate Agent that is dedicated to Pets and Pet Friendly Real Estate.  Of course, this writer is biased but www.PetRealtyNetwork.com is a good example of a Pet Friendly Real Estate Website – dedicated to Pet Friendly Real Estate and Pet Friendly Real Estate Agents.  Real Estate Agents can meet other Pet Friendly Agents locally or nationally and obtain information about other Pet Resources, articles to use on personal Websites and the newly launched www.PetFriendlyResourceDirectory.com for Pet Friendly Businesses/Services




Colonial Restored Farmhouse on 6.5 Acres Plus Barns for Horses and Training Facility in PA

eunice1Eunice Nicusanti, a well known Real Estate Agent in Pennsylvania and New Jersey and a Member of The Pet Realty Network, has just listed a marvelous property in the Allentown/Bethlehem area – in Washington Twp, PA to be exact.

What more can a Pet Friendly Buyer want – a restored 1805 Colonial farmhouse with over 2,700 sqare feet of living space, 6.5 acres of land for animals to roam, your own pond, a fenced dog area, a stone barn and a third building for horses or agility training – just let your imagination take you to how you can use all the resources of this lovely property and, of course, Eunice is here to help. For $469,000 this wonderful property can be your home as well as home to all your animals!



PetHealthAlert.com Saves Pets’ Lives

Hurricanes are not the only natural disaster affecting pets. Wildfires, flash floods, tornadoes, snowstorms, earthquakes and now the threat of terrorism affect different regions of the United States

Plus we must not forget about the everyday dangers for pets. Pets are vulnerable when traveling, escaping at a rest stop on the highway or from a RV or hotel. Even in their own homes, a door can be accidentally left open and a pet can escape.

Pet Protect® PetHealthAlert, www.PetHealthAlert.com is more than just another Pet ID Tag. We offer custom Pet Medical Alert ID Tags (choose from 10 Tags) that give an INSTANT alert of a pet’s medical condition plus Tags designed for healthy pets, pets that need special care and to honor pets that have survived a natural disaster.

PetHealthAlert.com’s National Pet Health Registry offers even more protection. By searching the Pet ID Tag number, accessible 24 hours a day, 7 days a week, anyone finding the lost pet will have immediate access to special instructions that the Owner provides. Pet Data Updates are unlimited and password-protected to ensure security and safety and a photo of the Pet can be uploaded to the National Pet Health Registry

We are a FREE service (the Tag and National Pet Health Registry are FREE plus a one time lifetime $5.00 fee per tag for processing, shipping and handling).

The PetHealthAlert.com Tag is not a replacement for a microchip but is an added protection. A microchip must be scanned by a Veterinarian or Pet Shelter. With a PetHealthAlert.com Tag, no equipment is needed.


Please take a moment to:-

1. Visit www.PetHealthAlert.com

2.  Visit www.MyPetsYearBook.com  and have your Pet create a page, add photos and blog – only for Pets!



What to Do If a Dog Answers the Front Door When Showing a Home?

As a Pet Friendly Real Estate Agent your first reflex has to be to make certain the dog does not make a break for freedom to visit his friends down the street. For the moment you must forget the horrified look on your Buyer’s face or the Seller’s voice telling you that “her dog has never done that before” and keep the dog safe and secure whether it is a Yorkshire Terrier or Bernese Mountain Dog. In theory that sounds so easy but I have seen my Chocolate Lab push me aside at the front door as on a mission to roll in every neighbor’s garden, test out how fast he can chase a cat up a tree or see if any passer by has an extra box of Milk Bones.

And it is just not dogs – on a recent Showing the MLS sheet mentioned to be very careful when entering the home as the cat could escape. There was absolutely no mention that there was a Python in a cage in the Guest Bedroom. When I heard my Buyer utter the words “I believe that is a Python” I did not even follow him into the room but simply ran out into the Living Room hoping that the snake did not have any family members in other parts of the house.

At times like these the Pet Friendly Real Estate niche can be hilarious or you wish you were an expert on local golf courses. However, according to the 2015-2016 APPA National Pet Owners Survey over 65% of U.S. households own a pet that equates to over 79.7 millions homes and Pet Owners spent approximately $60 billion on their pets in the United States last year.

Pet Friendly is a very important market for Real Estate Agents and Pet Friendly Businesses and Services!

For more Pet Friendly news please visit www.PetRealtyNetwork.com as well as the newly launched www.PetFriendlyResourceDirectory.com and www.MyPetsYearbook.com. And to protect your dog and cat visit www.PetHealthAlert.com







Home Buyers Look For Pet Friendly Amenities

In the PetsMatter March / April 2011 edition, published by the American Animal Hospital Association The Pet Realty Network was interviewed for an article “Does the Carpet Match My Dog?”  

Over 62% of United States households own a pet which equates to over 71 million homes. (National Pet Owners Survey) With over 45.6 million dogs and 38.2 million cats, and not to forget horses, ponies and small animals, in the United States this is a Pet Friendly country. And as more home buyers search for that “perfect home” their pets become very important in the decision making process. 

More pet owners copy the innovative features they see at pet spas, pet hotels and doggie day care centers when designing, moving to a new home or adapting their present home. The trend for pet-friendly amenities is expected to continue as pet ownership grows among empty nesters, those who live alone and those who work at home. 

It is extremely important to remember to see if there are any restrictions on pet ownership before you sign a contract for a new house or condo. And before you make any home additions, for example a new fence for the back garden, make certain that you talk to the town/city planning department.



The Perfect Canine Retreat in Naples

Over 10.7 million Americans move annually with their pets and according to The American Pet Product Association for 2010 it estimated that $47.7 billion will be spent on our pets in the United States.


So when I met Abbey, the owner of 354 Tradewinds Avenue in Naples, Florida (she lets her owners live with her as she needs a ride to collect her dog food and get to her grooming appointments) to take the Listing for the property I was not surprised to see how she lives.  She has her special chair or sofa in each room and favors the water views overlooking the sparkling canal where she can watch the birds come and go and, of course, she is ready at a moment’s notice to take a walk to Vanderbilt Beach (at least part way and will be carried for the final steps) or a trip on her boat moored by her dock (of course, wearing her life vest)


The most important lesson from Abbey is that pet owners shopping for new homes (and in the United States over 63% of households own at least one pet), usually factor in the proximity to local Veterinary offices, boarding facilities, doggy day care, walking paths and also a nice garden to play in as well as a floor plan that accommodates your four legged family member.  As Abbey comments “Dogs Rule!”


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