Archive for Pet Friendly Real Estate

When Your Pet Decides Where You Live

The power of pets in real estate is increasing every year. Pets are playing a very important role in the home buying, selling and renting decisions their owners make

According to the 2015-2016 APPA National Pet Owners Survey, 65% of US households own a pet which equates to 79.7 million homes.  Every year millions of people move with their pets and are looking for Pet Friendly Agents to help them.  The Pet Realty Network®, www.PetRealtyNetwork.com, is now in the top 5 results when searching Pet Friendly Real Estate and Pet Friendly Agents on Google, Yahoo and Bing.

Where do pet owners start their search when buying a new home or selling their home?  Years ago it was walking into their local Real Estate office or phoning their network of friends to find a Pet Friendly Real Estate Agent.  The internet has changed Real Estate life and now in most cases it is the first stop for Buyers/Sellers.

It is no longer good enough to tell people that you are Pet Friendly and have a four legged friend/s at home.  You must show it in your Pet Friendly innovative marketing, your knowledge of local laws, association rules and regulations pertaining to pets and, of course, your knowledge of the home, neighborhood and local amenities that you are showing or selling.

The pet owner falls in love with a home and it is priced right and in a convenient neighborhood – what about their elderly Labrador that most likely does not want to climb 3 flights of stairs to get to his family’s bedroom where he has slept for the past 10 years? And what about the busy street in front of the house where one open door will allow the family cat to escape into traffic? Do you consider all aspects of the property when working with a Buyer/Seller and how to address potential issues, i.e. have you asked the questions initially about ALL their family members?

There is a lot for pet owners to consider.  It is important to not just fall in love with a house – they must think about their dog, cat, horse and even an alpaca or two.

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And years ago when selling a home pet owners would hide the bowls, toys and beds when showing a home.  Now it can be advantageous to show that a pet lives there as there is a good chance that the buyer will be asking a number of pet related questions about the house and neighborhood.  A good Real Estate agent will know the answers!  That is not to say that a smelly litter tray or old tattered dog bed should take pride of place but photos of the family pets might add a nice touch – and a well behaved dog or cat in their crate is fine but do not have a galloping Irish Wolfhound arrive at the front door as the official greeter.

And if you are Pet Friendly for some great tips please take a moment to read The Pet Realty Network’s In the News Page where there are articles from the National Association of Realtors magazine to the Washington Post and a selection of media that showcase The Pet Realty Network® and its Members  http://www.petrealtynetwork.com/inthenews.htm

 

 

 

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Dax, the Belgian Tervuren, is helping sell the family home

Belgian Tervurens have a great deal of energy, are extremely smart and always need a job to do so Dax is helping Eunice Nicusanti, a Member of the Pet Realty Network, sell her listing in Washingtown Twp, PA that was mentioned in our Blog on the 15th July 2015.

Dax joined the family of Ali Brown in August 2014 at her lovely restored farmhouse on 6.5 acres.  Not only is Ali a well known Trainer, being one of the first 100 trainers to receive her Certified Pet Dog Trainer Certificate from the Certification Council for Professional Dog Trainers but is an author as well.  It is interesting to note that in her writings she teaches families how to have harmony in the home with children and dogs living together

Dax is working very hard to find the right Buyer for their 1805 Colonial farmhouse with all its Pet Friendly amenities!

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A Perspective about Real Estate Closing Gifts for the Pet Friendly Buyer and Seller

Closing has finally happened and your Pet Friendly customers, whether Buyers or Sellers, cannot believe the day is here. Long forgotten are the price negotiations, the Home Inspections and the quibbling over the chair with three legs that was not put on the Inventory list.

Now you arrive at their front door with a Closing gift and please do not let it be something that says “Your Real Estate Agent for Life” and who wants a fleece throw with your Company’s logo on it? A gift certificate to a local restaurant or even to Home Depot is much more practical and appreciative than the clichéd and unimaginative gift baskets!

Make it personal – a leather photo album of their new home, filled with pictures of each room, including any pets, taken during the marketing phase. Most people do not have a complete set of photos of their house so it makes for a great memento. (Try to avoid the cat litter trays and old socks scattered about in each room while taking photos)

Or try artistic – a wonderful watercolor of your customers’ new or old home is always appreciated and what about supplying a local artist a photo of your customer’s pet for a small painting (you are not looking for the standard of Sir Joshua Reynolds  but a very simple painting of your pet)

But Wait! Upon arrival you see a pair (or more) of plaintive eyes looking up at you wondering where their present is. Just because they have paws does not mean they do not deserve something during the move to or from their home. And please, do not give your customer’s pets home made dog biscuits or cat treats as just one ingredient could make them very ill and make moving day a nightmare. Squeaky toys are marvelous but do you want to be responsible for your Customer’s new puppy being rushed to the Veterinarian for foreign body ingestion – not a pretty sight and very expensive.

There are a number of Pet Presents that can be added to your Closing gift. Now here is where the aforementioned fleece blanket comes in, not with your company’s logo but with the pet’s name. A comfortable new dog or cat bed is very useful as a Pet Owner can never have too many and the Pet will appreciate it for a quick snooze while their Owner unpacks

And the family pets are going to a new home with unfamiliar surroundings – It only takes a moment for the pet to slip his collar, to escape out of an open door, to jump the fence or to chase another dog/cat in the new neighborhood. Why not a Pet Medical ID Tag that could save the pet’s life, www.PetHealthAlert.com? This would really make your Pet Friendly customers remember you for life.

 

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And if you must give them a magnetic pad for their fridge, make it useful to include their pet’s medical and emergency information (and not a Real Estate logo in sight!)

magnet_2(from The Alert Store on www.PetHealthAlert.com)

 

And, of course, the Pet’s presents are just an add on – even though they are very thoughtful and useful a ribbon tied bottle of Dom Perignon could also put a sparkle in the Pet Owner’s eyes!

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Social Networking for Real Estate on the Rise for Pet Owners

When it comes to looking for a Real Estate Professional there are many places to start.  There are over 2 million active licensed Real Estate Agents across the United States.  With approximately 75% of people turning to the Internet to start their Real Estate Search, people go to their favorite search engine and depending on the search results they have to sort through the clutter of hundreds or thousands of Real Estate Websites.  All the Web sites, the Agent Bios and photos and the search functions start looking the same and boredom and frustration set in for the Buyer/Seller.

So how does the Buyer/Seller sort through the confusion to choose an Agent that’s right and understands specific Pet Friendly needs?

Getting to know how a Pet Friendly Real Estate Agent works is an important but sometimes difficult thing to do.  This all comes down to the Agent’s ability to set themselves apart in the competitive Real Estate market and be the expert in their area of specialization.  Many Real Estate Agents own a pet and then think they are “Pet Friendly”. However, there are few “Pet Friendly” Agents in today’s market that are marketing themselves in the most effective way.  It is even more difficult to find a Pet Friendly Agent who specializes in a particular town or city and knows not only where the local pet shop is but knows the pet rules and regulations of that community.

If pets are an important factor in Real Estate decisions to the Buyer/Seller they need to find a Real Estate Agent that is dedicated to Pets and Pet Friendly Real Estate.  Of course, this writer is biased but www.PetRealtyNetwork.com is a good example of a Pet Friendly Real Estate Website – dedicated to Pet Friendly Real Estate and Pet Friendly Real Estate Agents.  Real Estate Agents can meet other Pet Friendly Agents locally or nationally and obtain information about other Pet Resources, articles to use on personal Websites and the newly launched www.PetFriendlyResourceDirectory.com for Pet Friendly Businesses/Services

 

 

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