Being a Pet Friendly Real Estate Agent has its Advantages.
Niche market to a targeted and growing group of Pet Friendly people WORKS because it takes advantage of current social trends in a way traditional marketing cannot, allowing Agents to pursue very individualized and particularized interests in a quickly growing market.
Just how quick is it growing?
APPROXIMATELY 10.7 MILLION PEOPLE MOVE WITH THEIR PETS EVERY YEAR!
The number of households in the United States owning at least one pet has risen from 51 million households in 1998 to 64 million in 2002 to 69.1 million households in 2006
In 2006, 63% of homes in the United States owned at least one pet and about half of those homes own more than one pet.
$38.5 billion was spent on pets in the United States in 2006, and it is estimated to grow to $40.8 billion in 2007.
There are 44.8 million dogs in the United States, 38.4 million cats, and 4.3 million horses
(Figures according to Pet Product News International (March 2007) and American Pet Product Manufacturers Association – APPMA – Pet Owners Survey)
Tap into the Pet Friendly market and growing your Market has never been easier.